Monday 21st November, Cardiff, Wales, UK
Welsh tech startup Accordion Innovation Ltd (a new company spun out of Bwlb Ltd) has made a leap forward in audience convenience technology with the creation of Accordion Video.
Accordion Video is an evolution of the original audio Accordion technology developed by Bwlb to solve the problem of "too many podcasts, not enough time". It lets users control the duration of visual media to make it fit their available viewing time without losing the structure, tone or feel of the original.
This means content like online lectures (Education), keynote speeches (Conferences), all-staff updates (Corporate Internal Comms) and video podcasts (exploding as both Spotify and YouTube compete to own the space) can now be presented to the users with never-before-seen levels of control and convenience.
At the moment, viewers with less time than the original content length need to either speed the video up (unnatural and un-engaging), pick snippets or highlights (loss of context) stop before the end (unsatisfying and less likely to return) or not watch the content at all (loss of revenue).
With Accordion, content can fit the users time perfectly. The tech works by dynamically re-versioning the original so that the structure remains but the level of detail becomes controllable, using a slider bar beneath the video.
Shortest versions (usually around a third or a quarter of original duration) still have a beginning, middle and end... plus all the best / essential parts (as chosen either by the content producer, Accordion itself via automation or an adjustable mix of both). Further up the slider bar, the versions get longer (moving toward the original duration) and the detail gets added back in.
The result is a barely-believable seamless experience that leaves viewers feeling as if they have watched the original content in full... just in the perfect amount of time to suit them. As one user tester put it:
"I don't know how this is possible, but I want it on all of my podcasts from now on, please."
Accordion Video is currently being trialled in higher education in the UK and in the multinational corporate context as a way to increase staff engagement with internal comms messaging.
CEO of Accordion Innovation Ltd, Andy Taylor said:
"The possibilities that Accordion Video opens up are virtually endless. Anywhere there is video content and users or audiences under time pressure, Accordion comes into its own. People have decreasing amounts of time. Meanwhile their desire for convenience increases, as do the demands on their time. Accordion can get your company's message / product / content to your ideal consumer in a more efficient way that makes your customer feel valued. With the technology so new, there is an opportunity to create a distinct competitive advantage and increase revenues."
For more information, or to discuss a trial, collaboration or customer relationship, contact Andy Taylor - email@example.com
Accordion and Accordion Video are protected via the International Patent Process