accordion - a new way to control duration

Bwlb, a tech startup from Cardiff, Wales, UK has invented a new piece of software that gives users the ability to adjust the length of content to fit the time they have available.

Accordion doesn't speed content up, instead it dynamically re-versions audio and video to deliver the exact amount of detail wanted by each individual listener, watcher, customer, student, work colleague or audience member.

Originally developed with podcast listeners in mind (to solve the ever-increasing issue of "too many podcasts, not enough time") Accordion is now picking up customers, trials, collaborations and buzz across multiple sectors including:

Education - as a way of addressing new pedagogic challenges raised by the rise in hybrid learning.

Internal communications - to make meetings and staff briefings more accessible, time-efficient and increase engagement and understanding. 

Audio editing - as part of a totally re-imagined workflow that can deliver a broadcast-ready edit in a third less time than traditional methods.

Conferences - as a way for delegates to absorb the essential content of keynotes and panel sessions in as little as a quarter of the original session duration.

Audience Research - to assess the impact of a campaign or series by giving testers a quicker way to get across content while still accessing the tone and feel of the original full-length versions.

Accordion's sector of origin - Podcasting - is waking up to the scale of innovation and  transformative potential of this new technology.

Journalist, Podcast critic and influencer Nick Hilton said this about Accordion:

“As someone who now has about ten thousand unheard episodes of Red Box and Coffee House Shots, I would definitely use this functionality… this tech will be ubiquitous in podcasting within a few years.”

"Every time I see a new podcast company emerge, it’s simply reworking an old idea: a new spin on ad-placement, a new spin on paywalling, a new spin on networks, a new spin on just making a good ol’ fashioned podcast. Companies like Accordion which challenge the idea of what a podcast is are vanishingly rare."

As the pace of change in the media sector increases, new tech like Accordion can play an important role in helping long-established and traditional media organisations and platforms futureproof themselves and reach new young audiences in a way that gives them the control and convenience they want.

​To see Accordion in action on the current season of one of the UK's most listened-to climate podcasts 'Planet Possible' go to www.accordion.live/planetpossible

The recent conference 'Flood and Coast' used Accordion to make keynotes and panel sessions deliver extra impact and be more accessible to press and wider industry members who weren't in the room. Go to www.accordion.live/floodandcoast to have a look.

For more information on Accordion, to discuss a trial, collaboration or to get started as a new customer, contact Andy Taylor - [email protected]

August 10th 2022, Cardiff, Wales, UK.